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Any retailer would struggle to operate without effective management information, reporting and intelligence on its consumers. Whilst this requirement is commonly acknowledged and accepted, when it comes to card payment services retailers have traditionally been ‘left in the dark’ by High Street banks and larger payment service providers.
There is a misconception by traditional acquiring banks that their role is simply to deliver the capability to take card payments, it isn’t. The requirements of the modern business have changed and it’s important the features surrounding the core capability to take card payments change as well. NetPay has addressed these challenges and has opened up a new, unique opportunity to retailers and e-tailers.
With NetPay retailers and e-tailers can not only process card payments more cost effectively than High Street and acquiring banks but also get access to detailed reporting and intelligence on those transactions without having to replace existing EPOS, card terminals or e-commerce software.
NetPay can provide central reporting through its ‘Revolution’ platform. This is achieved as the intelligence is captured at the banking level; it is not generated by EPOS devices or online transaction data. Revolution enables retailers and e-tailers to capture important intelligence including transaction details, average transaction values, best performing postcode regions and compare trading periods and locations. It’s not just a payment service; Revolution is a lot more intelligent than that.